Digital Transformation in Agriculture Executive Breakfast Set to Bring Together Agribusiness and Technology Leaders in Cape Town

Cape Town, South Africa — Agriweb News, in partnership with Adinga & Acumatica, will host the upcoming Digital Transformation in Agriculture Executive Breakfast on 21 May 2026 at Protea Hotel Fire & Ice! Cape Town.

The executive-level breakfast will bring together farmers, exporters, packhouse operators, agribusiness executives, finance leaders, HR professionals, and technology decision-makers to explore how digital systems are transforming modern agriculture.

As agriculture becomes increasingly data-driven, the session will focus on practical discussions around:

• Adoption of digital technology in agriculture

• Turning farm and operational data into a financial asset

• ESG compliance and reporting

• ERP, payroll, and systems integration

• Improving efficiency and profitability across operations

  
  

Featured Speakers

Delegates will gain insights from an experienced panel of agriculture and technology leaders, including:

• Roger Blewett – Head of Growth: Africa & Australia, OneSoil (Chair)

• Lyndon Marescia – Managing Director, Adinga

• Abrie Pretorius , Director at Adinga ICT Solutions

• Bernard Ford – Regional Manager Africa, Acumatica

• Jacques du Plessis – Founder & CEO, FarmTrace

  
  

A Practical Executive-Level Discussion

The breakfast is designed to create a focused environment for practical engagement between agribusinesses and technology providers, with attendees expected from:

• Farming operations

• Packhouses and exporters

• Finance and payroll teams

• HR and workforce management

• IT and systems leadership

  
  

The programme will include executive networking, speaker presentations, moderated discussions, and a networking breakfast session.

Event Details

Event: Digital Transformation in Agriculture Executive Breakfast

Date: Thursday, 21 May 2026

Time: 08:00 – 12:00

Venue: Protea Hotel Fire & Ice! Cape Town

Registration

Attendance is complimentary; however, seats are limited and subject to approval to ensure a relevant executive audience.

Register here:https://www.agriwebnews.co.za/adingabreakfast