Adrian Cross

Roger Blewett , OneSoil Business Development in Africa Two years ago, OneSoil — a global precision agriculture platform known for its satellite-based crop monitoring tools — made a deliberate push into Africa. What started as an ambitious expansion has evolved into a meaningful effort to bring data-driven farming solutions to farmers across the continent. In a detailed reflection published on their blog, OneSoil shared insights from their journey, highlighting both progress and the realities...

Ag Leader Technology has introduced Z-Row, a new integrated corn head row guidance system designed to make harvesting simpler, more efficient, and less stressful for operators — a development that could be particularly valuable for South African maize growers. The system works seamlessly within Ag Leader’s existing InCommand Go display, eliminating the need for additional screens or separate controllers. It integrates row guidance directly with harvest data, allowing the combine to stay...

Farmer-First AgriTech: Why Most Solutions Fail and What Actually Works In the rush to digitise South African agriculture, we’ve seen hundreds of AgriTech solutions launched with great fanfare. Some have succeeded. Many more have quietly disappeared from farms, leaving behind expensive hardware gathering dust and disappointed farmers. After speaking with hundreds of farmers across provinces and analysing what separates the successful tools from the failures, one truth stands out clearly: The...