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Abstract Blue Waves

21 May 2026 | Protea Hotel Fire & Ice! Cape Town

 

 

By leveraging digital platforms, integrated ERP systems, data, and automation, agribusinesses can unlock deeper operational insight, improve decision-making, and drive sustainable growth — while remaining agile in an increasingly complex agricultural environment.

SPEAKERS

Fredo Ströh

Director

Patent Attorney

KISCH IP

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David Burton 

Senior Adviser, Agriculture ,Tony Blair Institute for Global Change

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Shaun Cairns

CEO , Seed 2 Harvest

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Adrian Cross

Editor , AgriWeb

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The future of digital transformation in agriculture starts right now

About the Breakfast 

 

South African agriculture is entering a new phase of digital maturity — where ERP systems, integrated data, automation, and enterprise platforms are becoming essential to scale, resilience, and competitiveness.

The Agriweb × Adinga Agricultural Digital Transformation Breakfast brings together agribusiness leaders, commercial farmers, and technology decision-makers for a focused, practical discussion on how ERP, data integration, and digital platforms are transforming modern agriculture and agribusiness operations.

Why Attend

  • Practical, real-world insights (not theory)
    Hear directly from organisations implementing digital transformation in agriculture — with honest discussion on what works, what doesn’t, and lessons learned from live agribusiness environments.

  • Executive-level discussions
    Content is curated for senior leaders and decision-makers, focusing on strategy, execution, and outcomes rather than product demonstrations or entry-level overviews.

  • Peer networking with decision-makers
    Connect with fellow agribusiness leaders, operations heads, and technology decision-makers in a curated environment designed to encourage meaningful, high-value conversations.

Meet the Thought Leaders

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Roger Blewett 

Head of Growth : Africa & Australia OneSoil

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Lyndon Marescia

Event Sponsor

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Register

Attendance is complimentary but strictly limited.

All registrations are subject to pre-qualification to ensure relevance and seniority of attendees.

Organisation Type
Stage of Digital Transformation
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