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21 May 2026 | Protea Hotel Fire & Ice! Cape Town
By leveraging digital platforms, integrated ERP systems, data, and automation, agribusinesses can unlock deeper operational insight, improve decision-making, and drive sustainable growth — while remaining agile in an increasingly complex agricultural environment.
SPEAKERS
Roger Blewett
Head of Growth
OneSoil
Lyndon Marescia
Managing Director ADINGA
Jacques du Plessis
Founder and CEO , FarmTrace
Adrian Cross
Editor , AgriWeb
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The future of digital transformation in agriculture starts right now
About the Breakfast
South African agriculture is entering a new phase of digital maturity — where ERP systems, integrated data, automation, and enterprise platforms are becoming essential to scale, resilience, and competitiveness.
The Agriweb × Adinga Agricultural Digital Transformation Breakfast brings together agribusiness leaders, commercial farmers, and technology decision-makers for a focused, practical discussion on how ERP, data integration, and digital platforms are transforming modern agriculture and agribusiness operations.
Why Attend
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Practical, real-world insights (not theory)
Hear directly from organisations implementing digital transformation in agriculture — with honest discussion on what works, what doesn’t, and lessons learned from live agribusiness environments. -
Executive-level discussions
Content is curated for senior leaders and decision-makers, focusing on strategy, execution, and outcomes rather than product demonstrations or entry-level overviews. -
Peer networking with decision-makers
Connect with fellow agribusiness leaders, operations heads, and technology decision-makers in a curated environment designed to encourage meaningful, high-value conversations.
Meet the Thought Leaders
Roger Blewett
Head of Growth : Africa & Australia OneSoil
Event Sponsor
