Agriweb News Hosts Digital Transformation in Agriculture Executive Breakfast in Cape Town

Media Release

Agriweb News Hosts Digital Transformation in Agriculture Executive Breakfast in Cape Town

Cape Town, South Africa — Agriweb News, in partnership with Adinga, Acumatica, FarmTrace and PaySpace, successfully hosted the Digital Transformation in Agriculture Executive Breakfast on 21 May 2026 at Protea Hotel Fire & Ice! Cape Town, bringing together agribusiness leaders, farmers, exporters, consultants, finance professionals, HR and payroll teams, and technology stakeholders for a practical discussion on the future of digital agriculture.

The executive breakfast created a platform for industry dialogue around how agribusinesses can better leverage digital systems, data, and operational visibility to improve efficiency, workforce management, compliance, and profitability.

The session explored several critical themes shaping modern agriculture, including:

• Digital transformation in agribusiness

• ERP and systems integration

• Payroll and workforce management

• Turning farm and operational data into business value

• ESG compliance, reporting, and operational visibility

• Improving decision-making through integrated digital systems

  
  

The breakfast featured insights from a panel of industry experts:

• Roger Blewett – Head of Growth: Africa & Australia, OneSoil (Session Chair)

• Lyndon Marescia – Managing Director, Adinga

• Bernard Ford – Regional Manager Africa, Acumatica

• Jacques du Plessis – Founder & CEO, FarmTrace

• Phillip Venter – PaySpace

  
  

Throughout the morning, delegates engaged in discussions focused on the practical realities of digital adoption in agriculture, with speakers emphasising the importance of moving beyond disconnected systems toward more integrated, scalable, and data-driven operating environments.

The event also created opportunities for executive networking among stakeholders spanning farming operations, packhouses, consulting, exports, HR, finance, payroll, and technology leadership.

Speaking after the breakfast, Addy Mabasa, Commercial Director at Agriweb News, said:

“Agriculture is becoming increasingly data-driven, but successful digital transformation depends on making technology practical and commercially relevant. This breakfast was about creating real conversations between agribusiness leaders and technology providers around operational outcomes, efficiency, and long-term competitiveness.”

Agriweb News thanked Adinga, Acumatica, FarmTrace, PaySpace, speakers, delegates, and partners for contributing to a successful and highly engaging session.

Agriweb News will continue building executive conversations and industry platforms focused on innovation, technology adoption, sustainability, and operational transformation across agriculture.

About Agriweb News

Agriweb News is an agriculture business and industry platform connecting agribusiness leaders, farmers, technology providers, exporters, and decision-makers through news, executive events, industry insights, and strategic conversations shaping the future of agriculture.